The hanging sign at Studio 15 is eye catching...that's for sure. However, for most shoppers FIBER doesn't relate/register as something they want or need...like broccoli. FABRIC is a little more self explanatory, yet again, un-relatable unless you are a 'Material Girl'.
I'm hoping the 'Totem Sign' clears up any misconceptions folks may have about FIBER&FABRIC.
No broccoli served here!