The Impulse to Collect is Basic to the Human Psyche.
Are you smiling? Did you feel a rush of relief when you read the above quote? Good, then as a collector (of anything) you will fully understand and be comfortable with what you are about to view and read.
Learning that collecting was basic to my psyche, the button collection came out of the closet, and my Button Bin Bingeing began. Relief was short lived when I learned that many of my treasured vintage buttons were SICK.
I felt terrible....who knew that a Mason Jar would act as a petri dish when mixing metal and plastic buttons together. My prized celluloids....by now surely had a bad case of asthmatic-celluloiditis All those years stored in closed glass jars or sealed Ziploc bags when they should have been in an open container so they could breathe.
With 'Button Wellness' a top priority, the sorting and bin bingeing brought on a Button Brainiac Marketing strategy. The past marketing strategy was an obvious 'Button Bust' when $20 designer buttons marked down to $4 were not selling in a 'Junktique Mall Booth'.
I started with trashing the old plan...literally! Trash baskets overflowed with old cards touting European countries like Italy and Spain with names like LeChic and LaMode. 'Old School' marketing would not cut it in today's 'E'commerce and Social Media markets...yes, even on the Social Media Sites, you can panhandle just about anything...why not Buttons!
My 'New School' Marketing Strategy for Old School Designer Buttons?
Declaring them ART!
By Famous Artist from