Vintage Shoppers Are Few...Marketing Lesson

Just because I love Vintage Linens, Quilts, Doilies, Lace and Fabric doesn't mean everyone else does.

Looking back through 2018 photo files of my Shop, I see most of the 'Vintage' everything that was there in January is still there now.


It's not that people don't look at Vintage Stuff...they do...and remark, "That reminds me of my Grandmother"....or..."I have my Grandmothers Quilts and Doilies stored in a cedar chest in plastic zipper bags". 

Yikes!  You know that sends me in a 'Vintage Care Rant'.  "Get it OUT of the cedar chest and for Pete's Sake never store it in plastic."

 I give lots of Free advice on how to care for Vintage everything, and often am asked, "Would you repair my Grandmother's quilt?"  Usually I say, "No, but here are some things you can do to preserve it...then I share my tips."


Of course there are the 'Few Vintage Shoppers' who have come through the door actually looking for 'Vintage Stuff'.  And, I have sold several quilts, a few yards of lace, and a couple of crocheted table runners and doilies.


However, it seems people are more likely to buy the things 'I make from 'Vintage Stuff'.  For example...

...who knew Chick Pincushions would sell out!
They were pretty cute and one of the ways I suggested to people as a way to use their in need of major repair Grandmother's quilts.

So, on to the 'Marketing Lesson'. 
~Just because YOU love Vintage doesn't mean everyone else does or will.
~When you have limited space...limit Vintage to what sells.
~Use YOUR Vintage inventory and MAKE what sells.
~Use your Digital Photo Files to Display Vintage Items for interested Vintage Shoppers.
~Market Online specific to Vintage buyers.

Poodle Soap Scrubby...anyone?  They were the bath rage in the 1950's!!!